Your skin is the largest organ of your body, (it weighs about 3 kgs, like a new born baby) and it is alive: it breaths, absorbs, protects and detoxifies your system, playing a vital role in your health (no skin, no life).

A research performed at Parma university, Italy, shows your skin absorbs up to 60% of synthetic parabens.

Do you want synthetic chemicals in your blood stream?

Would you eat synthetic chemicals?

My advice to you is choose to feed your skin like you would feed a baby, i.e. only with truly natural products, and to read the ingredients list so that you know what you put on it. Spotting synthetic chemicals on the ingredients list is easy, just watch out for long and complicated names you can not pronounce!

> Read our article on how to spot natural ingredients on the label here


Our Green Walk

Pure and natural is not necessarily green, so we take extra steps to take care of the environment, such as:

1 - Minimising the use of palm oil derivatives. Palm tree plantations cause deforestation and orang-utan extinction, and we use only one, glycerine. We are the only company with this commitment.

2 - Using wind power, because it makes no sense to us to make natural products that increase CO2 emissions;

3 - Formulating our products to be biodegradable because we like them to go back to where they came from, nature...;

4 - Making concentrated products so that we do not waste energy shipping water around to you;

5 - Choosing packaging materials to help you recycling as much as possible;

6 - Avoiding animal testing and animal derived ingredients, because we love animals.